Forbes Agency Council: Can A Small Business Market Itself For Free? Here Are 13 Creative Tactics To Consider.

I found this article, that I found interesting. Hope you like…

https://www.forbes.com/sites/forbesagencycouncil/2019/10/21/can-a-small-business-market-itself-for-free-here-are-13-creative-tactics-to-consider

Fly Like An Eagle!

Most, if not all, would agree that “we are the company we keep”. Those we associate with, become a part of our “environment”. Although we inherit our DNA from our (biological) parents, the people we hang around with, also contribute to our nurturing. As aspiring entrepreneurs, we must become willing to avoid and/or disassociate from those who are not “like-minded”.

Thomas “Tom” Corley, in CNBC’s “Make It” blog, shared the results of his 5 year research on the money-management behaviors of 233 “wealthy individuals”. Some of their habits may surprise you. Of course, Corley’s results, support those of previous “studies” on building and (most-importantly) keeping wealth. This is the link to Corley’s article:

https://www.cnbc.com/2019/10/14/most-important-habit-millionaires-share-is-also-most-overlooked-says-money-expert.html

REMEMBER: In order to soar like an eagle, you may have to avoid hanging around birds that cannot (or will never) fly!

The “VAD System” and How To “Free Fall” To Success.

The “VAD System” and How To “Free Fall” To Success.

Many years ago, one of my neighbors (Clifford) fell from five stories/floors up from the building in which my family and I lived. In trying to help an elderly tenant who locked herself out of her apartment, he tried gaining entry through the patio door, by having someone lower him from the floor above, using a garden hose that snapped in between floors. (Yes; it was not the brightest move.) His body free-felled, slamming into the concrete below, and he was rushed to hospital in serious condition.

After weeks in intensive care, he began to slowly recover, but his entire right side of his body was completely paralyzed. When visitation became available, my mom and I paid Clifford a hospital visit. As she sat by his bedside, I remember him telling her something about the experience that never left me; that, as he was falling, it looked like the ground was coming to him, and not the other way around. He also said that his skills as a soccer goalkeeper is probably what saved his life, because, just before impact, he “threw” his body to one side, as when “diving” after a shot to goal.

In “free fall”, a body has zero control, as gravity accelerates it to the earth, and, according to my former neighbor, it is the ‘ground that comes to you”. As an entrepreneur, I have learned how to adopt and adapt this concept of free falling, but in this case, towards my goals, which I view as the “ground”. Rather than seeing myself approaching my goals, I see my goals as accelerating toward me. That way, I tend to get out of my own way, and allow the gravity of success to “do its thing”. But, how do I do that? By utilizing the “VAD System”! This system was introduced to me by a millionaire from the Atlanta area. Of course, it is an acronym for “Visualize, Affirm, Document”, and it is a simple method of training one’s mind on how to “free fall” to one’s goals. These are the three (3) steps:

VISUALIZE: In order to want something, you must first know what it is you want. You have to see it! If it’s an expensive car, cut out a photo of it and place the photo somewhere where you can see it everyday. Same if it’s the “girl of your dreams”, the house with the picket fence, or your company making it to the Fortune 500. You must also be able to see them in “your mind’s eye”; a vantage point that ONLY you have, and “dream killers” attack.

AFFIRM: Speaking of dream-killers; in order to fend off negative energy, you MUST (I repeat, MUST) be in perpetual affirmation! Dream-killers come from all walks of life, and not all intentionally come out to kill your dreams. But, without an armor of affirmation, they are ALL potential hazards to your psychological and spiritual health, the latter of which are mandatory for success. And, of course, “where the mind goes, the body follows”. So, AFFIRM, AFFIRM, AFFIRM!

DOCUMENT: The difference between “dreams” ( which we ALL have) and “goals” (which not ALL of us have), is that the latter is documented! Dreams stay in that intangible space in our heads. Goals are converted dreams; converted from intangible to tangible. This is where the magic actually happens! As you document your dreams, it is important to set “deadlines”; specific dates that your would like to see those goals (converted dreams) reach to actualization. Develop an plan (of action), to include both short-term and long-term agendas. Create daily “doable” tasks; those “little things” that add up to “big things”. These are just some ideas, but you get the point.

Once the VAD System becomes a part of you, the “free falling” part gets easier. Momentum picks up, as if pulled by gravitational forces. You begin to trust the process, because you cannot fight it. Success is going to slap you in the face, whether you like it or not. And, it is going to hit you like a ton of bricks! The best you can do is, like Clifford, wait until just before the point of impact, and sacrifice half of your body, but in this case, by “giving back”. Thankfully, he made a full recovery. And, so would you, as long as believe that you can do it! DO NOT BE AFRAID OF SUCCESS SLAMMING INTO YOU! Enjoy the free fall.

George D. Goddard, B.A.